Published in the survey report around the year 1993, "Story Buildings - The Quality of Chinese Commodity Houses", there is a detailed description of the commercial housing chaos at that time. The test excerpts are as follows:
 

“The reform of the housing system has led to more and more families buying houses. But when people move to their new homes with joy, they are in trouble, and the quality of their homes is inferior, causing the majority of users to become worried and complaining... According to the statistics of relevant state departments, 1989 The qualified rate of commercial housing in China was only 51.3%. According to the results of the quality inspection of commercial residential projects by the National Construction Engineering Quality Supervision and Testing Center, even in the best quality in 1991, there were still more than one set per four commercial houses. Quality issues.
 

"The main problems are: cracking of the ground, walls and ceiling; rough installation of doors and windows; leakage of water pipes in kitchens and bathrooms; installation of electrical equipment is not in compliance with regulations; some buildings leak during the rainy season, frost in winter Moldy, directly affecting users' use. The State Construction Supervision Department has organized a survey of the leakage of 2070 buildings completed in 1988 and 1990 in 100 cities. The results show that the leakage between the roof and the toilet is very prominent. Roof leakage accounts for 35%, and leakage between toilets and toilets accounts for 39.2%. Some houses have leaks in roofs, toilets, and basements. The reasons are unreasonable design, not strict construction, poor quality of waterproof materials, etc. Factors, of which construction factors are dominant, accounting for 52%."4
 

This phenomenon is not limited to the real estate sector.
 

In 1991, the Ministry of Commerce, the State Administration for Industry and Commerce, and China Consumers Association conducted a sample survey of 10 categories of goods in 10 cities including Beijing, Tianjin, Shanghai, Guangzhou, Chongqing, and Harbin. The result was only 59.46%. The National Food Quality Testing Center inspected 104 kinds of liquor samples provided by some state-run shopping malls and some hotels in Beijing. Only 4 samples were qualified. In early 1992, the Shanghai Liquor Monopoly Administration handled 172 stores that operated alcohol. In the spot check, 101 of them were selling fake wine. In the same inspection for Yixing in Jiangsu Province, only 35 of the 35 units that sold a certain liquor in the city were sold. In early 1992, they targeted Beijing Xidan and Dongdan. An inspection in the commercial districts such as Zhushikou found that more than 80% of the 360 ​​stores and outlets are distributing unlicensed and low-voltage electrical appliances;
 

Although the theory of the times blames the "market economy disorder" (there are many small traders selling fakes), the main cause of chaos still needs to be attributed to the planned economy model for many years - in 1986, the official A random sample of urban residential projects showed that only 25.4% of homes met the required standards. Most of these homes are the product of unit distribution. 6
 

In fact, only those companies that have been involved in the market economy will really care about users and really have the motivation to shape their brand reputation and promote the reconstruction of the entire market order.